Personal Brand Tagline

Purpose of the Exercise

This is a great marketing, creativity, or self-reflection exercise. This activity can be used for training sessions on copywriting, marketing, soft skills, and writing CVs. It can be quite a versatile tool.

Activity Instructions

1. Provide participants with a pen and paper.

2. Ask participants to write a tagline as a tweet, using only 140 characters to promote themselves.

3. Share with the rest of the class and discuss.

Benefits of this Activity

• This is a good exercise to help participants focus on the essentials and what is important.
• The results can be funny, so this may be a useful activity to lighten the mood.