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ADKAR Change Management Model

The ADKAR change management model is a goal-oriented framework that helps organizations understand the barriers to successful change and how to overcome them. It was developed by Jeffrey Hiatt, the founder of Prosci, a leading change management consultancy. Hiatt has extensive experience in change management and is the author of several books on the subject, including "ADKAR: A Model for Change in Business, Government and our Community."


The ADKAR model is based on the idea that change management requires a structured approach that addresses the individual needs of employees. The model's acronym stands for:


  • Awareness: Employees must understand why the change is necessary and what it entails.
  • Desire: Employees must be motivated to support the change and take ownership of the process.
  • Knowledge: Employees must have the information and skills necessary to implement the change.
  • Ability: Employees must be able to use their knowledge to achieve the desired outcomes.
  • Reinforcement: Employees must be rewarded and recognized for their efforts.


The ADKAR model is vital for organizations because it provides a clear and practical framework for managing change. By focusing on the individual needs of employees, organizations can ensure that everyone is engaged and committed to the process. This can help to minimize resistance to change and improve the likelihood of success.


Trainers can also benefit from the ADKAR model because it provides a clear structure for designing change management training programs. Trainers can use the model to identify employees' specific needs at each stage of the change process and design training programs that address those needs.


To make the ADKAR model concrete, consider the following analogies:


  • Building a house: To build a house, you need a clear plan, the right tools and materials, and skilled workers who know how to use them. Similarly, to manage change, you need a clear plan (the ADKAR model), the right tools (change management strategies and tactics), and skilled workers (employees who are motivated and capable of implementing the change).
  • Climbing a mountain: To climb a mountain, you need to have a clear goal, the right equipment, and the physical and mental strength to reach the summit. Similarly, to manage change, you need a clear goal (the desired outcome), the right equipment (the ADKAR model), and the physical and mental strength (employee motivation and capability) to reach the goal.


Real-life examples of the ADKAR model in action include:


  • A healthcare organization that implemented a new electronic medical records system. The organization used the ADKAR model to develop a comprehensive change management plan that included training programs, communication strategies, and incentives for employees who successfully adopted the new system. As a result, the organization was able to achieve a smooth transition to the new system with minimal disruption to patient care.
  • A manufacturing company that introduced a new production process. The company used the ADKAR model to identify the specific knowledge and skills employees needed to implement the new process. The company also provided employees with training and support to help them develop those skills. As a result, the company improved efficiency and reduced waste, resulting in significant cost savings.


The ADKAR model can be used in various settings, including business, government, and non-profit organizations. It can be beneficial in situations where change is complex or significantly impacts employees. The model can be applied at all stages of the change management process, from planning to implementation and evaluation. Organizations and trainers can use the ADKAR model to develop change management plans that are tailored to the specific needs of their employees and stakeholders.



Jeffrey Hiatt

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Kaan Mert Güven

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