Description
More and more non-profit organizations employ business strategies to be more effective and to achieve their social goals. Social entrepreneurship is an option for increasingly more people who want to change the society for the better. The study investigates how Romanians understand the role of non-profit organizations in society, as well as which are the perceived differences between non-profit organizations and social enterprises. Of special interest is the Millennials` view, an increasingly more important part of the society. The results lead not only to a better understanding of the way the social system is perceived but also to identifying how to involve Millennials in the social economy
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Authors
Author(s)
Alexandra ZBUCHEA